Clever Ways Your Retail Business Can Leverage Social This Holiday Season 2017
This time of year is the big dance for retailers, with holiday shopping officially in full-swing. Larger retailers like Macy's and Target have been planning their holiday campaigns for months, but even if you're lagging in your digital marketing planning for the busiest time of year, we have tips for how your retail business can leverage digital this season. FACEBOOK Facebook has launched a targeting segment called "holiday shopping season" that "reaches users engaged with holiday planning and retail-related activity." The campaigns are also ran through Instagram, broadening brands' reach. Retail Dive reports that the new targeting segment "can be found in the 'behaviors' section within the 'seasonal and events' category and will be available from Thanksgiving to New Year's Day [for both Facebook and Instagram]." Facebook targeting allows retailers to create specific audiences for promotional targeting, honing in