Samsung Galaxy S8 - The New Star In The Galaxy!
Samsung! A brand that singlehandedly changes the landscape of global smart phone market. Ask any mobile phone expert about the market without Samsung and you'd get a clod look. Quite frankly, the South Korean manufacturer has had a far-reaching impact not only on the fringe players but also on the big brands by forcing them to think and rethink their product and positioning strategies.
Samsung's blitz Krieg of Marketing and product launches took everyone by surprise few years back. Before many realized, Samsung had firmly placed its grip on the Smart Phone market. If most industry reports are to be believed and followed, Apple is in for a tough fight due to Samsung while HTC, Sony, Nokia and even the great Blackberry are trying to catch-up with some of the key ground that they've lost to Samsung.
The latest launches from Samsung, the Samsung Galaxy S8 are an intriguing offering. Though many would find it hard to distinguish between the Galaxy S7 and S8, the S8 is surely and advanced version of the S7 and has a lot to offer to its ever expanding consumer base. The one change that most people were expecting and were disappointed was in the body of Galaxy S8. The plastic-like appearance of the Galaxy S7 walks in rebranded with the Galaxy S8.
The full HD AMOLED screen is fast becoming a signature mark for Galaxy S7. The Galaxy S7 works to the advantage of the consumer with improved looks and screen resolution. The body is smaller and thinner as compared to the Galaxy S7. At 5.1 inches the phone certainly has a longer display surface as compared to its competitors like the Huawei G10 and Sony Xperia XZ1 Compact. however; the resolution hardly gets distorted thanks to the pan-viewing angle of the device.
The Octa-core (4x2.45 GHz Kryo & 4x1.9 GHz Kryo) with a 4GB RAM is a decent combination. Though, Huawei G10 and Sony Xperia XZ1 Compact houses better processors, the Galaxy S8 processor gets the job done for the Jelly bean Android OS. Samsung is good at packing small innovations with high impact on the users. With the Galaxy S8, the new Smart Stay technology claims to ad an intuitive feel to user experience. It tracks the eyeball movement of the user and pause the videos on gaze.
The internet browsing experience is taken to a whole new level. A 3300 MaH battery powering the Galaxy S4 supports the device positively. A 14 MPa rare camera works well to its favour but the front camera is frankly a disappointment. The internal and external memory is not a cause of concern in any of the high end smart phones, and Galaxy S7 is not an exception to the same.
Samsung has invested heavily in the marketing campaigns and strongly favoured a guerrilla marketing strategy for most of its launches. Having set the benchmark quite high with the galaxy S7, the galaxy S8 pre-launch hype certainly created a lot of anticipation around the seemingly feature-rich phone. But, what eventually turned out was a (comparatively) dismal show from a phone that was set to revolutionize the smart phone market and drive the fringe elements of Sony, LG and HTC out of the competition. Instead, Galaxy S8 has provided them an opportunity to come back and strike Samsung hard by making a dent in its market share.
Samsung is quick to learn from its mistakes. It definitely would have sensed the mood after the galaxy S8 launch. With the Huawei G10 One and Sony Xperia XZ1 Compact knocking hard on their doors, Blackberry gearing up with Sony Xperia XZ1 Compact and G10, Samsung's investments in R&D will have to be ramped up and complemented with smart product features. A long standing complaint about the 'plastic-feel' in Samsung Galaxy series has to be addressed in its next version. Especially with the competitors edging them up.
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Article Source: http://EzineArticles.com/expert/Rushikesh_Kamreja/123000
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